Here's a short video on how to share your shop now that you're all set up:
Email marketing is a powerful way to connect with customers, share updates, and promote your farm products to increase sales and foster trust with your shoppers.
To enhance your communication, you'll need to find a dedicated email marketing system (EMS) to nurture meaningful customer relationships and drive sales. But there are a lot of options out there offering a variety of features at different price points, and finding the right platform for your farm can feel overwhelming.
In this article, we'll explore your email marketing options, tools, and strategies tailored to farm businesses on GrownBy. Follow these steps to set up a system that works for you; learn how to import customer data and send emails that keep your customers engaged and committed to your farm.
For content that covers topics and approaches to newsletters and other communication strategies, check out this video or starting on page 53 of this guide to CSAs.
Why do you need to find a third-party email marketing system (EMS) outside of GrownBy?
GrownBy sends automated e-commerce notifications to support transactions. However, GrownBy software does not include a built-in customizable Email Marketing System (EMS) where you can build individual email campaigns or newsletters designed for current or potential customers.
Learn more about these automated notification emails for farmers and shoppers.
Step 1: Choose the Right Email Marketing System (EMS)
Each email marketing platform has unique strengths. When choosing the right EMS for your farm business, you should consider your farm's:
- Mailing List Size: Affects both free and paid plan options.
- Campaign Frequency: Frequent emailing may require a larger plan.
- Budget: Free plans work for many small businesses; paid options provide more features. In addition to free plans, many platforms offer a free trial for paid plans so you can test what features you want to utilize (like SMS, or AB testing).