Once you've created an account, the next step is setting up your storefront: the public page shoppers see when they find your farm.
1. Storefront basics
Your storefront information is managed in a few different places in the sidebar:
- Farm Profile — edit your farm name, short description, and location (city + state, used for local discovery)
- Products — add and manage the items you sell
- Account Settings → Payouts — connect your bank account to receive payments; this section also includes SNAP/EBT and offline payment settings
Fill out your Farm Profile first so shoppers can find and learn about your farm.
2. Add your first product
In the Products section, click Add new product. Each product needs:
- Name — up to 50 characters
- Price and unit — e.g., pound, bunch, dozen
- At least one photo — horizontally oriented images work best; a 4:3 ratio (1280×960) is recommended, and you can add up to 5 photos per product
Description is optional but helps shoppers decide.
If you sell the same item in multiple sizes or bundles (e.g., small, medium, and large shares), use Buying Options & Prices on the product form. Click Add buying option to set different quantities and prices without creating a separate product for each size.
3. Payout details
Go to Account Settings → Payouts and connect a bank account via Stripe. Stripe handles the verification, which typically takes 1–2 business days. Until your payout account is verified, you can list products but orders can't check out.
Next steps
- Place your first order to see what the shopper side looks like
- Explore the Orders & Fulfillment section when orders start coming in